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Time needed: a maximum of 90 minutes for a session, otherwise cognitive limits are reached and quality goes down.

Set-up: a creative question or prompt, an inspiring space, some great people with different points of view and lived experiences (individual work can be okay too!), a designated facilitator, appropriate supplies, wall space, and a series of short + structured ideation exercises to encourage people to dive deeper into possibilities.



  • Set a time limit

  • Go for quantity

  • Defer judgement - verbal and non-verbal

  • Encourage wild ideas

  • Build on the ideas of others

  • Stay focused on the topic

  • One conversation at a time

  • Listen well

  • Have fun and be playful!

More Info

  • Adapted from IDEO

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